SPOT ON Wien Identity - The Images

SPOT ON Wien is about putting Vienna into the spotlight. Based on the observation that people in Japan like to snapshoot and particularly to posture, photography and light become the key elements of the SPOT ON Wien identity.

Flashlights are spotted and directed at the motive to be shot: Vienna's design and its creators. Showing the backstage provokes irritation and a closer look at the very actors. Photographic equipment is an essential part of a photo shooting and thus the first level of composition. Flashlights, cables, and lighting fixtures of all kinds are visible in the image. They are consciously positioned to contribute to the composition. And so do they on the exhibition space, where the flashlights allow the visitor to feel as a star for a moment, bringing him very close to the event of shooting.

Each image was to reflect the working methods, personalities and projects of the designers and artists. The illumination had to generate complex lighting qualities, starting almost like magic to tell a story with luminosity, back lights, reflections, flashes and glare points.

Tags: identity | spot on wien